Track how much energy you have exherted in the day, and then try and beat it the next.
Nike have introduced their own unit of measurement, but it doesn’t matter, they’ve made it simple. Basically, if you’re doing better than the day before then your onto a winner.
$150 for the band and then track it all on an app. I’m looking forward to it reaching the UK shores.
Life’s a Game…
Nike MAG Teaser
Surely they are? No… they couldn’t. But maybe…
(Apparently) Nike have released this teaser video of the new Nike MAG shoe as worn by Marty McFly in Back To The Future II. It’s inevitable that they will make them at some point, but isn’t this a little early?
Nike Vision || Vintage
Nike vision have released a new site to reflect the brand image. Based upon the 70’s and 80s styles created back then for Nike, the site has a warm feeling with desaturated photos and then what I think is a great collection of sunglasses.
The big brand do it well don’t they.
More here.
Nike Chosen
Represent your crew - whether it be skaters, surfers, BMX riders, snowboarders or skiers and show the world what you do.
The best video, rewarded for its content and creativity, will selected by fans, athletes and Nike, will have the chance to travel with the Nike team while enjoying exclusive Nike products and experiences (and cash).
A straight forward campaign, which is sure to get quite a bit of attention.
This digital/social installation goes back a few months now, but a lot of you guys might not have had the chance to see it, with the campaign created out of Asia by Ogilvy Singapore.
Nike Shout was a social installation designed to give fans a real voice, in real-time, on game day. With fans submitting messages of support for their team or favourite player via the Nike Football Facebook App or with #hashtags on twitter, messages would queue in real-time, before being displayed on huge LED displays that run the length of the field, during games.
The installations generated, on average, over 400, twenty second fan messages per game, while helping to increase social conversation by almost 60% and increasing Facebook fans from 360,000 to over 560,000 during the games…
I love the simplicity of the idea combined with the power of a big, live stage…
Via The FWA.
