Citroen DS4 Seekers: Hide and Seek Campaign

I love the concept behind this, reminds me of some things we’ve thought about for VW - but this just doesn’t seem complete?

So each day you are given a DS4 to hide, and other people have got to find them, okay. But what about actually viewing an AR car with your phone? Much more fun, and all it requires is one 3D model in a variety of models. Otherwise I just can’t be bothered! Can’t really see the incentive anyway…

True Blood - Immortalize Yourself

We’ve seen it before - HBO have created a digital campaign for True Blood Season 4 using Facebook Connect to make a personalised video on the fly.

Safe or boring?

More here.

Nike Chosen

Represent your crew - whether it be skaters, surfers, BMX riders, snowboarders or skiers and show the world what you do.

The best video, rewarded for its content and creativity, will selected by fans, athletes and Nike, will have the chance to travel with the Nike team while enjoying exclusive Nike products and experiences (and cash).

A straight forward campaign, which is sure to get quite a bit of attention.

Renaults clever campaign showing the values of the switch from gas to electric.

crackcampaigns:

Renault has released a new television advertising campaign titled “The Electric Life” to promote it’s latest line of electric cars. It’s a very clever commercial, which creatively puts forward the argument for switching to an electric car and picking up a Z.E. I particularly love the part when the EFTPOS machine coughs and splutters, and the waiter has to fill it up with a few drops of petrol to complete the transaction. A very cool concept indeed!

Ogilvy Brazil partnered with GRAACC, a hospital that specialises in free treatment for child cancer victims.

Major websites donated real estate on their site to GRAACC, these were then filled with adverts from GRAACC to sell the space to anyone else. Whoever bought them could donate what they thought fit and the money made was donated straight to GRAACC.

Over 3 million impressions were made and donations rose 260% on the previous year.

A cheesy video but a nice little idea.

Turkcell Twitter Campaign: #Turkcell

This is a great campaign for Turkcell who were looking to promote their new smart phones bundled with mobile internet. Turkcell’s agency, Rabarba from İstanbul, developed a campaign that would be a great fit for their target market. In order to attract heavy internet users, who tend to avoid online advertising, they created a unique live competition through Twitter.

The campaign featured the smartphone, which was packed in gift boxes and covered with post-its. Players had to tweet what was written on the post-its to unwrap the boxes, using the hashtag #turkcell. Along the way contestants could take part in games, such as Pictionary, Trivia and word puzzles winning minutes and mobile data. The final challenge was to get a celebrity to retweet the message – winning the successful Twitter user a phone.

The campaign was live for 3 hours a day over 7 days and generated 56,734 tweets. We love the simplicity of this idea. What do you think?

UK based agency 18 feet & rising along with Clusta, launched a campaign for London retailer Selfridges. It is to raise awareness of the issues of sustainability, overfishing and marine protection. 

Selfridges have transformed one of their shop windows into an interactive touch-screen whereby consumers are able to donate money to release more fish into the sea. Donors can then interact with the fish on the Selfridges window and also on a dedicated microsite and mobile sites. The campaign has seen the entire Selfridges store turned over to ocean activism, with debates, art installations, film and music events and its world famous windows all aimed at increasing awareness, raising funds and calling on consumers to save the sea.  

The visuals may seem light hearted but the integration between in-store, online and offline is great to see, with everything fitting seamlessly together. 

You can find out more about the project here.