PRISMA1666
The installation is a collaboration between Wonwei and Shanghai-based design studio Super Nature Design. It was first exhibited at the 2011 International Science and Art Exhibition in Shanghai where it received the Best Creative Design Award.
PRISMA1666 is an interactive light installation consisting of 15 triangular crystal blocks distributed randomly on a clean white surface. The projection of colorful graphics is refracted and dispersed by these crystal blocks, creating a fascinating visual experience and ambiance.
And something they seem to forget, it’s iPad controlled.
Cinemax Strike Back - Superwall Interactive Installation - NYC
In promotion of Cinemax’s first original series, BLT, PHD, Cinemax, and OMA collaborated to concept, design, and install this interactive storefront display at 225 w 34th Street in Manhattan.
Some of the assets used in this are really nice, and looks fairly in-depth. Hopefully they’ll bring one out in the UK I can play with.
By Jamil Thompson.
Toyota Vision Multi-touch Wall
This is a brilliantly executed piece from Toyota.
A Larger-Than-Life Experience
At this year’s North American International Auto Show (NAIAS) in Detroit, Toyota wanted to tell the story of the all-new Toyota Prius in an engaging way that could extend beyond the show floor. In response, Project: WorldWide’s GPJ and Juxt Interactive developed “Toyota Vision” - a large-scale multi-touch screen installation with remarkable content.
The interactive experience consisted of three side-by-side, 82” multi-touch LCD screens, showing the life span of the product experience from the factory, to the showroom, to the street. When visitors touched the screen, a graphic hand interface appeared, indicating options of exploration - visitors could learn about the creation of Toyota products, read product details and hear from owners.
And there was a lot to explore - along with photos and custom content, visitors could view over 50 videos. “Toyota Vision” extended into the social networking and mobile worlds too with links to the Toyota fan page on Facebook and QR codes that enabled users to access content to their mobile device instantly.
Visitors could also access a list of local Toyota dealers. The dealer list provided location and clear contact information of all retailers within a predetermined radius of the show floor. As part of a lead generation initiative, a GPJ Connect function allowed the audience to submit their names and email contacts to Toyota directly, while the program simultaneously sent all generated leads from the floor back to a hand-raiser database for future brand and model-specific communication.
Through 60 square feet of engaging, educational and entertaining content, “Toyota Vision” multi-touch wall experience captured the interest of visitors and press alike.
It was an amazing project to bring to life.
